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May 17, 2024

The Hair Spa: current trend

Why Hairdressers Should Offer Scalp Care in Their Salons

In the world of hairdressing, innovation and differentiation are keys to attracting and retaining a demanding clientele. One of the emerging trends that meets this requirement is the introduction of scalp care. Here's why every hair salon should consider integrating these treatments into their services and how it can transform their business.

 

 

1. Meet Customer Needs

 

The scalp is often neglected in traditional hair routines, despite its crucial role in hair health and beauty. Many clients suffer from problems such as itching, dandruff, or excessive sebum production, without finding adequate solutions. By offering specialized scalp care, hairstylists can address a real and pressing need, providing a valuable service that improves the overall well-being of their clients.

 

 

2. Customer loyalty

 

Introducing scalp care into your salon can also be a great way to build customer loyalty. Customers appreciate services that go beyond typical expectations. Providing specific, personalized scalp care can transform a routine visit into a complete wellness experience, enticing clients to return regularly to maintain the benefits achieved.

 

 

3. Increase in Income

 

Scalp care can represent a significant new revenue stream for hair salons. These treatments may be offered as an additional service during routine visits or as separate treatments requiring specific appointments. By diversifying your service offering, you have the opportunity to increase your customers' average basket.

 

4. Expertise and Differentiation

 

By offering scalp care, you position your salon as a hair health expert, not just a place to cut and style hair. This enhanced expertise sets you apart from the competition and attracts clients looking for professionals capable of meeting more complex and specific needs.

 

5. Promotion of Care Products

 

Scalp care can also create opportunities to sell specific products. Customers, satisfied with the results obtained during their salon treatments, will be more inclined to purchase the recommended products to prolong the benefits at home. This opens the door to additional sales and increased customer satisfaction.

 

 

Conclusion

 

Incorporating scalp care into your hair salon is a winning move in many ways. This allows you to meet a growing need, build customer loyalty, increase your revenue and stand out as an expert in the field of hair health.

 

To find out how to effectively integrate these treatments into your salon and offer Makemymask rituals, contact us at: commercial@makemymask.com. We will be delighted to support you in this process and provide you with all the tools necessary to succeed.

To obtain a tailor-made mask

MakeMyMask listens to you and offers you care adapted to the needs of your hair
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